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MEJO 490

“Cause Communications: Public Relations Strategies for Nonprofit Organizations”

About This Course

» Topics   ·   » Mission   ·   » Impact

 


 

Topics Include:

  • The Nonprofit Business Model and its Role in the Marketplace
  • Trends in Nonprofit Causes
  • Top Nonprofit Challenges
  • Nonprofit Governance and Human Resources

 


 

Mission & Vision

  • Finding and Developing Nonprofit Stories
  • Creative Fundraising Strategies
  • Evaluation and Reporting Results to Stakeholders
  • Resources for Aspiring Nonprofit Professionals

 


 

Community Impact

"Cause Communications: Public Relations Strategies for Nonprofit Organizations," and its service-learning component are focused on raising awareness of local societal needs and issues and building effective communication strategy, in the classroom and in the field, for addressing community concerns and causes. It aims to provide a comprehensive understanding of the role of public relations in the nonprofit realm and to offer students a meaningful service-learning experience through which they can demonstrate and share the course concepts with community partners. The course introduces students to the essential skills and core responsibilities of practicing public relations for the public good, and simultaneously equips them to provide practical help to local nonprofit organizations in a culminating, student- coordinated, community educational event.

It is important to mention how this course differs from MEJO 332 Public Relations Writing, in which the students are only introduced to the nonprofit sector. I believe that my experience of directing a national nonprofit organization and teaching MEJO 332 many times qualify me to state that MEJO 332 barely addresses the tip of the iceberg when it comes to the specialized needs of nonprofit public relations. In order to prepare our students more adequately, this course tackles a broader spectrum of topics, such as the role of communication in donor relations, media relations/coaching, cause promotion, corporate and community partnerships, board development, and recruitment and management of volunteers.

It is important to mention how this proposed course differs from MEJO 232 Public Relations Writing, in which the students are only introduced to the nonprofit sector. I believe that my experience of directing a national nonprofit organization and teaching eight sections of MEJO 232 qualifies me to state that MEJO 232 barely addresses the tip of the iceberg when it comes to the specialized needs of nonprofit public relations. In order to prepare our students more adequately, a broader spectrum of topics should be examined and tackled, such as the role of communication in donor relations, media relations/coaching, cause promotion, corporate and community partnerships, board development, and recruitment and management of volunteers.